3 dzeɖoɖo-wulawo be woaƒo asa na le dɔwɔƒe

Nusita Wò Dɔwɔƒe Dzeɖoɖowo Le Dzedzem — Kple Nusi Nàwɔ Tso Eŋu

Míele ɣeyiɣi si me nusianu nɔa anyi enumake me. Ping siwo me mekɔ o bia be woaɖo eŋu enumake. Woɖea e-mailwo ɖa le sɛkɛnd ʋɛ aɖewo ko me. Womiãa kpekpeawo ɖe fesre siwo xɔa miniti 15 me. Le míaƒe duɖimekeke be míaʋuʋu kabakaba me la, míetsɔ nu vevi aɖe sa vɔe kpoo: míaƒe dzeɖoɖowo ƒe nyonyome. Le ƒe 2024 ƒe numekuku aɖe si Grammarly kple The Harris Poll wɔ nu la, dɔwɔƒe ƒe kadodo manyomanyo gblẽa ga si wobu be enye dɔlar triliɔn 1.2 na U.S. dɔwɔƒewo ƒe sia ƒe — si ade dɔlar 12,506 na dɔwɔla ɖeka. Ke hã eŋutinunyala akpa gãtɔ menya be yewole akpa aɖe wɔm le kuxia me o. Nyateƒeae nye be ƒã hafi wòku ɖe nya si nègblɔ ŋu. Eku ɖe numame siwo menya kpɔna dzea sii bɔbɔe o siwo xea mɔ na dzeɖoɖowo hafi wodzea egɔme gɔ̃ hã ŋu. Esiawoe nye dzeɖoɖo-wula siwo ɣla wo ɖokui ɖe ame ŋkume — eye ne ènya srɔ̃ alesi nàde dzesi wo ko la, wò ƒomedodowo le dɔwɔƒe atrɔ.

Dzeɖoɖo-Amewula #1: Ŋugbledede ƒe Egbɔkpɔnu

Ame aɖe zɔna yia wò ɔfis, virtual alo bubu, eye wògblɔa kuxi aɖe si dze ŋgɔe. Hafi woawu nyagbe evelia gɔ̃ hã nu la, èti kpo ge ɖe eme kple ɖɔɖɔɖo aɖe. "Ète kpɔ be yeatrɔ nudzralawoa?" alo "Ðeko nàdoe ɖe ŋgɔ va ɖo dɔdzikpɔkpɔ gbɔ." Ewɔna nam be ekpena ɖe ame ŋu. Esena le eɖokui me be ewɔa dɔ nyuie. Gake enye mɔ siwo dzi woato awu dzeɖoɖo kuku kabakaba wu la dometɔ ɖeka.

Ne èƒu du be yeakpɔ egbɔ la, èɖoa gbedasi si womegblɔ o ɖa be: Mehiã be mase susɔea o. Ame kemɛa sena le eɖokui me be womese ye o, woɖee le dɔ me gɔ̃ hã. Numekuku si wowɔ le Harvard Asitsasuku ɖee fia be dɔwɔla siwo se le wo ɖokui me be yewoɖo to yewo la sena le wo ɖokui me zi gbɔ zi 4.6 be ŋusẽ le yewo ŋu be yewoawɔ yewoƒe dɔ nyuitɔ kekeake. Titri yi egbɔkpɔnuwo gbɔ ɖea ema ɖa. Etrɔa dzeɖoɖo wòzua asitsatsa — eye asitsatsa metua kakaɖedzi ɖo o.

Eɖɔɖɔɖoa mesesẽ o, gake ebia amehehe. Hafi nàɖo aɖaŋu ɖeka pɛ hã la, bia nya eve ya teti siwo akplɔe ɖo. "Nuka ŋue nèbu xoxo?" alo "Aleke emetsonu nyui aɖe le na wò?" Nyabiase siawo wɔa nu eve: wonaa nɔnɔmetata bliboa wò hafi nèɖoa eŋu, eye woɖenɛ fiana ame kemɛa be yewoƒe nukpɔsusu le vevie. Zi geɖe la, àkpɔe be amea medi egbɔkpɔnu kura o — edi be yeabu tame sesĩe kple ame aɖe si nɔ to ɖom ŋutɔŋutɔ.

Dzeɖoɖo-Amewula #2: Hoʋiʋli ƒe Pivot

Dɔwɔhati aɖe gblɔ be ɖeko yewoɖi asisi sesẽ aɖe le ɣleti geɖe ƒe kplɔkplɔ ɖo megbe. Le esi teƒe be nànɔ anyi kple ɣeyiɣi ma la, èɖo eŋu be: "Enyo — le nyateƒe me la, metu nubabla aɖe si lolo wu zi gbɔ zi eve le ƒe etɔ̃ si va yi me." Esiae nye hoʋiʋli ƒe pivot, eye wònye dɔvɔ̃ le dekɔnu siwo wɔa dɔ nyuie me. Ŋutinya ɖesiaɖe xɔa one-upped. Wotsɔa ʋiʋli ɖesiaɖe sɔna kple esi lolo wu. Dziɖuɖu ɖesiaɖe xɔa ɣe ƒe keklẽ.

Susuŋutinunyalawo yɔa esia be "dzeɖoɖo ƒe ɖokuitɔdidi," nya si hadomenunyala Charles Derber to vɛ. Enye nɔnɔme si nye be nàtrɔ dzeɖoɖowo ɖe ɖokuiwò ŋu, zi geɖe la, mànya be yele ewɔm o. Numekuku aɖe si wota ɖe Journal of Personality and Social Psychology me ɖee fia be amewo zãa dzeɖoɖowo ƒe 60% lɔƒo tsɔ ƒoa nu tso wo ɖokui ŋu — eye xexlẽme ma dzina ɖe edzi va ɖoa 80% le hadomenyatakakadzraɖoƒewo. Dɔwɔƒea hã mele eme o. Ne asitɔtrɔ ɖesiaɖe va zu hoʋiʋli si menya kpɔna dzea sii bɔbɔe o la, dɔwɔhatiwo dzudzɔa nu mamã. Wodzudzɔa susuwo tsɔtsɔ va kplɔ̃a dzi. Wodzudzɔa anukwareɖiɖi le nusi le edzi yim ŋu.

Atikeae nye nusi Derber yɔ be "kpekpeɖeŋu ƒe ŋuɖoɖo" tsɔ wu "trɔtrɔ ƒe ŋuɖoɖo." Le esi teƒe be nàtrɔ ɖe wò ŋutɔ wò nuteƒekpɔkpɔ ŋu la, nɔ wo tɔ gbɔ. Te kpɔ: "Ema ɖi abe ɖe wòbia kutrikuku ŋutɔŋutɔ ene — nukae na woto fli la dzi mlɔeba?" Ŋuɖoɖo sia ƒomevi nana dzeɖoɖoa dea to ɖe edzi tsɔ wu be wòatrɔ mɔ nɛ. Ƒuƒoƒo siwo wɔa esia la gblɔa nuwɔwɔ aduadu sesẽ kple nugɔmemasemase ʋɛ aɖewo ɣesiaɣi, elabena le nyateƒe me la, amewo sena le wo ɖokui me be yewole dedie ale gbegbe be yewoate ŋu aɖo dze gaglãa.

Dzeɖoɖo-Amewula #3: Dɔ Geɖewo ƒe Mirage

Èle video kaƒoƒo dzi. Wò fotoɖemɔ̃a le dɔ wɔm. Èle ta ʋuʋum le ɣeyiɣi nyuitɔwo me. Gake wò ŋkuwo le wò inbox la me dzrom, wò asibidɛwo le ŋuɖoɖo aɖe ƒom na ame bubu, eye mèxɔ nya aɖeke le aɖabaƒoƒo etɔ̃ mamlɛawo me o. Èsusu be yele asi ɖem le eŋu. Menye wòe o.

Numekuku aɖe si tso Stanford Yunivɛsiti ɖee fia be le nyateƒe me la, dɔ geɖe wɔwɔ sesẽwo gblẽ wu le nyatakaka siwo sɔ ɖeɖeɖa, dɔwo tɔtrɔ, kple ŋkuɖoɖonudzi si le dɔ wɔm me léle ɖe asi me. Ne míagblɔe bubui la, menye nu eve wɔm nèle zi ɖeka o — èle nu eve wɔm nyuie o. Eye ame si le dzeɖoɖoa ƒe nuwuwu kemɛ la ate ŋu ase egɔme. Micro-heheɖemegbe le wò ŋuɖoɖowo me, ŋuɖoɖo siwo to vovo vie, nyatakaka siwo woma tsitotsito la yometiti ƒe anyimanɔmanɔ — wo katã woŋlɔa ŋkɔ, ne womegblɔe sesĩe kpɔ o hã.

Gazazãa nye nuƒoƒoƒu. Ne amewo kpɔe be yeƒe susu mele yewo ŋu bliboe o la, wodzea yewo tɔ si mesɔ gbɔ o nana wò gɔme. Kpekpewo va zua fefewɔwɔ. Ame ɖekaɖekawo zua dzesideɖaka ƒe kamededewo. Le ɣeyiɣi aɖe megbe la, mègate ŋu kpɔa dzeɖoɖo anukwaretɔ siwo me womeɖea mɔ ɖe nu ŋu le o siwo me kuxi ŋutɔŋutɔwo dona le eye wodzia susu ŋutɔŋutɔwo le o. Nudede nyawo me bɔbɔetɔ kekeakea? Do tab kple fesre bubu ɖesiaɖe hafi dzeɖoɖo nadze egɔme. Ne numedzodzro aɖe medze be nàlé ŋku ɖe eŋu bliboe o la, ɖewohĩ meɖi naneke kura o — gbugbɔ ɖoe ɖi na ɣeyiɣi si nàte ŋu ava ŋutɔŋutɔ.

Nɔnɔme Ɣaɣla si Le Etɔ̃awo Katã Megbe

Ne èlé ŋku ɖe eŋu nyuie la, dzeɖoɖo-wula etɔ̃ siawo ƒe ke ɖekae nye: dzimagbɔɖi. Egbɔkpɔnu si ŋu wobua tame le la megbɔa dzi ɖi ɖe kuxia ŋu o. Hoʋiʋli ƒe pivot la megbɔa dzi ɖi na ame bubu ƒe ɣeyiɣi o. Dɔ geɖe wɔwɔ nyea dzimagbɔɖi ɖe dzeɖoɖoa ŋutɔ ŋu. Le go ɖesiaɖe me la, gbedasi si le ete la sɔ — esia mele ʋuʋum kabakaba nam o.

Mɔ si dzi nàto awɔ wò dɔwɔƒea ƒe blewu kabakaba wue nye be nàna wò dzeɖoɖowo nawɔ kabakaba. Ne amewo dzudzɔ sese le wo ɖokui me be wose yewo la, wodzudzɔa nudzɔdzɔ — eye ga si wogblẽna ɖe susu siwo bu, dzimaɖitsitsi siwo womegblɔ o, kple kakaɖeamedzi si gblẽ ta la sɔ gbɔ sã wu miniti siwo nèsusu be yele dzram ɖo.

Esia nye nyateƒe vevietɔ na ƒuƒoƒo siwo le dzidzim ɖe edzi. Ne dɔwɔƒe aɖe dzidze tso ame atɔ̃ va ɖo blaatɔ̃ la, menye ɖeko kadodoa sesẽna ɖe edzi o — etrɔa nɔnɔme keŋkeŋ. Wotsɔa dɔwɔwɔ siwo woɖo ɖe ɖoɖo nu, dɔwɔwɔ ƒe ɖoɖo siwo woŋlɔ ɖi, kple dɔwɔnu siwo wozãna le mɔ̃ɖaŋununya me ɖɔlia gɔmesese si le vome, si woate ŋu akpɔ kple ŋku si dona tso dɔwɔwɔ ɖekae me. Eye ne wometrɔ asi le dɔwɔnu mawo ŋu be kadodo nanɔ amegbetɔ ƒe nɔnɔme me o la, dzeɖoɖo-wulawo dzina ɖe edzi.

Kadodo Dekɔnu Si Wɔa Dɔ ŋutɔŋutɔ Tutu

Dzeɖoɖo ƒe nɔnɔmewo ɖɔɖɔɖo dzea egɔme tso ame ɖekaɖekawo gbɔ, gake tɔtrɔa léle ɖe te bia ɖoɖowo. Menye ɖeko amewo ƒe aɖaŋu nyuitɔwo koe le ƒuƒoƒo siwo ɖoa dze nyuie la si o — xɔtuɖaŋu nyuiwo le wo si. Ne wowɔ ɖoɖo ɖe nyaŋuɖoɖo ƒe ʋuƒo, dɔwɔwɔ ƒe asidede asi, kple asisiwo ƒe kadodo ŋu nyuie la, nyaƒoɖeamenu sue aɖe koe nɔa dzeɖoɖo ɖesiaɖe dzi be wòatsɔ ɖoɖowɔwɔ ƒe kpekpeme bliboa.

Afi siae mɔ̃wo abe Mewayz wɔa akpa vevi aɖe le. Esi wònye be modules siwo wu 207 siwo wotsɔ wɔ ɖekae siwo ku ɖe CRM, dɔa dzikpɔkpɔ, HR, fexexe, kple ƒuƒoƒo ƒe nuwɔwɔ aduadu ŋu ta la, Mewayz ɖea dɔwɔwɔ ƒe toɣliɖeɖe si zia dzeɖoɖowo dzi be woage ɖe asitsatsa ƒe nɔnɔme me dzi kpɔtɔna. Ne wò ƒuƒoƒoa mele agbagba dzem be yeadi asisiwo ŋuti nyatakakawo le dɔwɔnu vovovo ene me o la, wò kpekpewo ate ŋu alé fɔ ɖe aɖaŋu ŋu tsɔ wu be woalé fɔ ɖe nɔnɔme yeyewo ŋu. Ne dɔwɔwɔ ƒe aƒetɔnyenye dze ƒã le dɔwɔƒe si wozãna ɖekae la, ame ɖekaɖeka ate ŋu alé fɔ ɖe dzidziɖedzi ŋu tsɔ wu akɔntabubu ƒe dometsotsowo.

Taɖodzinua menye be woatsɔ kɔmpiutadziɖoɖowo aɖɔli amegbetɔ ƒe dzeɖoɖo o — ke boŋ be woaɖe masɔmasɔ si trɔa dzeɖoɖo ɖesiaɖe wòzua dzotsitsi ɖa. Wotu kadodomɔnu nyuitɔwo ɖe eme kɔ dzi, eye eme kɔ tsoa ɖoɖo siwo nana amesiame nɔa ɖoɖo nu evɔ mehiã be woawɔ nu ɖekae ɣesiaɣi o.

Afɔɖeɖe Nyui Siwo Nàɖe Be Woaɖe Dzeɖoɖo-Amewulawo Ðe Go Kwasiɖa Sia

Alesi nèɖoa dzee ƒe tɔtrɔ mehiã be nàwɔ ɖoɖo ɖe dɔwɔƒe bliboa ŋu alo kplɔlawo ƒe megbedede o. Edzea egɔme kple tɔtrɔ suesuesue siwo woɖo koŋ wɔ siwo gagblẽna ɖe edzi le ɣeyiɣi aɖe megbe. Nuŋlɔɖi ŋutɔŋutɔ aɖe si nàte ŋu atsɔ ade dɔwɔwɔ me enumake enye si:

ƒe nyawo
• Wɔ biabia eve ƒe sea dzi. Hafi nàgblɔ egbɔkpɔnu alo nukpɔsusu aɖe la, bia nya vavã eve ya teti tso ame kemɛa ƒe nɔnɔmea ŋu. Esia zi dziwò be nàɖo to hafi awɔ nu.
• Srɔ̃ sɛkɛnd 10 ƒe ɖiɖiɖemea. Ne ame aɖe wu nuƒoƒo vɔ la, lala sɛkɛnd 10 blibo hafi nàɖo eŋu. Ðoɖoezizi la ateŋu ase le eɖokui me be yemele dedie le gɔmedzedzea me o, gake enaa teƒe na tamebubu deto — eye zi geɖe la, eʋãa ame kemɛa be wòama nu geɖe.
• Dzro wò dɔtrɔɣi ƒe ŋuɖoɖowo me. Le ŋkeke ɖeka blibo me la, de dzesii ɣesiaɣi si nàtrɔ dzeɖoɖo aɖe ɖe ɖokuiwò ŋu. Mègadrɔ̃ ʋɔnui o — ɖeko nàxlẽe. Sidzedze ɖeɖe dzaa trɔa nuwɔna.
• Dɔ ɖeka na wò dzeɖoɖowo. Hafi nàkpe alo aƒo ka ɖesiaɖe la, tu wò e-mail, zi ɖoɖoe na nyatakakawo, eye nàda wò telefon la ŋkume kple ŋkume. Bu dzeɖoɖoa be enye wò dɔ ɖeka kolia le eƒe ɣeyiɣi didi me.
• Wɔ enu kple ŋugbledede, ke menye nuwɔna ƒe nu o. Le esi teƒe be nàbla dzeɖoɖo ɖesiaɖe kple "ale afɔɖeɖe si kplɔe ɖoe nye..." dze agbagba nàwu enu kple "nukae ɖe dzesi na wò tso dzeɖoɖo sia me?" Etrɔa ŋusẽa tso asitsatsa me yia gɔmesese si le eŋu.

Esiawo menye aɖaŋu fafɛwo o — wonye aɖaŋudɔwɔwɔ ƒe aɖaŋuwo. McKinsey ƒe numekuku ɖee fia be kadodo, kadodo ƒe ƒuƒoƒowo wɔa dɔ wu wo hatiwo 20-25%. Dzeɖoɖo nyuitɔwo ƒe ROI menye nusi me susu mele o. Edzena le nyametsotsowɔwɔ kabakaba, asitɔtrɔ le ame ŋu ƒe ɖiɖi, kple asisiwo dome ƒomedodo sesẽwo me.

Dzeɖoɖo Siwo Tua Wò Dɔwɔƒe

Asitsatsa ɖesiaɖe nye, le eƒe gɔmedzedzea me la, dzeɖoɖowo ƒe nyatakakadzraɖoƒe. Gbeɖiɖi si ɖua asisi la dzi. Check-in si xɔa dɔwɔla si le agbagba dzem. Susuŋudɔwɔwɔ si naa adzɔnu ƒe nɔnɔme si kplɔe ɖo. Ne dzeɖoɖo siawo wɔ dɔ la, nu bubu ɖesiaɖe kplɔe ɖo. Ne womewɔe o la, aɖaŋu alo dɔwɔnu agbɔsɔsɔme aɖeke mate ŋu axe fe ɖe eta o.

Dzeɖoɖo-wula etɔ̃awo — reflexive solving, competitive pivoting, kple chronic multitasking — bɔ ale gbegbe le esi tututu wosena le wo ɖokui me be yewowɔa dɔ nyuie ta. Wosena le wo ɖokui me be yewole dɔ wɔm nyuie. Gake dɔwɔwɔ nyuie kadodo manɔmee nye toɣliɖeɖe ko. Eye le xexe si me asitsaha 138,000 le woƒe dɔwɔnawo tum ɖe mɔ̃wo abe Mewayz ene dzi be woatsɔ awɔ dɔ ƒe mɔ̃ɖaŋununya ƒe akpawo wòanɔ bɔbɔe me la, amegbetɔ ƒe akpawo va zua wò hoʋiʋli ƒe viɖe vavãtɔ.

Eyata ɣebubuɣi si ame aɖe adze nuƒoƒo na wò gɔme le dɔwɔƒe la, tsi tre ɖe didi be yeaɖɔe ɖo, be yeaʋli ho, alo yeama yeƒe susu ŋu. Ðeko nàɖo to. Ðewohĩ nusi nèse la awɔ nuku na wò — kple nusi wòna wòte ŋu dzɔna.

Nyabiase Siwo Wobiana Enuenu

Nukae nye ga si wobu le dɔwɔƒe ƒe kadodo manyomanyo ta?

Le ƒe 2024 ƒe numekuku aɖe si Grammarly kple The Harris Poll wɔ nu la, kadodo si mewɔa dɔ nyuie o gblẽa ga si wobu be enye dɔlar triliɔn 1.2 na U.S. dɔwɔƒewo ƒe sia ƒe. Esia ƒe mamã dedie nye dɔlar 12,506 si wɔ nuku ŋutɔ na dɔwɔla ɖeka ƒe sia ƒe. Gazazã siawo tsoa dɔwɔwɔ si bu, dɔa ƒe megbetsitsi, kple dɔwɔlawo ƒe tɔtrɔ si dona tso nugɔmemasemase kple asitɔtrɔ siwo me mekɔ o gbɔ. Wò kadodomɔnu ƒe nyonyo menye aɖaŋu fafɛ aɖe ko o—enye asitsatsa ƒe gadede vevi aɖe.

Nukae nye "dzeɖoɖo-wulawo" siwo bɔ siwo wòle be maƒo asa na?

Blog la he susu yi fɔɖila gã etɔ̃ dzi: gbegbɔgblɔ si me mekɔ o zazã, toɖoɖo veviedodotɔe ƒe kpododonu, kple dɔ geɖe wɔwɔ le dzeɖoɖowo me. Numame siawo xea mɔ na dzeɖoɖo eye woxea mɔ na kadodo si ŋu gɔmesese le. Le kpɔɖeŋu me, ne èlé ŋku ɖe wò telefon ŋu esime dɔwɔhati aɖe le nu ƒom la, efia be mède bubu ame ŋu o. Mɔ̃ siawo nyanyae nye afɔɖeɖe gbãtɔ si ana woawɔ nu wòawɔ dɔ nyuie wu. Mɔ̃wo abe Mewayz ene naa modules siwo woɖo taɖodzinu na aɖaŋu siawo koŋ.

Aleke mawɔ ana nye toɖoɖo veviedodo ƒe ŋutetewo nanyo ɖe edzi?

Toɖoɖo vevie bia be woatsɔ susu aɖo nuƒola la ŋu bliboe, ase woƒe gbedasia gɔme, eye woaɖo eŋu nyuie. Srɔ̃ aɖaŋuwo abe ŋkuléle ɖe ame ŋu me léle ɖe asi, nya siwo nèse la gbugbɔgagblɔ tsɔ ɖo kpe gɔmesese dzi ("Eyata, ne mele wò sesem nyuie..."), kple nya siwo ŋu kakaɖedzi le biabia. Nusɔsrɔ̃ ɣesiaɣie nye nu vevitɔ. Esi wònye be modules 207 siwo ƒo nu tso dɔnyala ƒe ŋgɔyiyi ŋu ta la, Mewayz naa mɔfiame si woɖo ɖe ɖoɖo nu be wòakpe ɖe ŋuwò nàbi ɖe esia kple kadodomɔnu vevi bubuwo me ɖe $19/ɣleti ko ta.

Ðe kadodo ƒe kuxi sia kaka nenema gbegbe nyateƒea?

Ẽ, nyatakakaawo ɖee fia be enye nya si bɔ ɖe afisiafi. Numekukua ɖee fia be togbɔ be kadodo manyomanyo gblẽa ga gbogbo aɖe le amewo katã dome hã la, eŋutinunyala akpa gãtɔ menya be yewonye kuxia ƒe akpa aɖe o. Ameɖokuiŋudzedze ƒe anyimanɔmanɔ sia fia be ame geɖe siwo si susu nyui le la zãa dzeɖoɖowuame ƒe nɔnɔmewo gbesiagbe le manyamanya me. Nya nyuia enye be woateŋu asrɔ̃ aɖaŋu siawo eye woana woaganyo ɖe edzi ne wodze agbagba vevie kple nunɔamesi nyuitɔwo.