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Design

Firefox’s cute and fierce new mascot wants to protect you from the internet

A spiritual Pokémon, Kit is an adorable fox who promises to battle AI to protect your privacy. Web browsers love the theme of navigation. Safari is clearly a compass. Chrome appears to be an all-seeing cyborg eye. But Firefox? It’s comparatively unhinged: a wild animal made of flame. It’s like a be...

872 views
Design

Coleman’s new hard cooler collapses like an accordion

The Snap ’N Go cooler can fold down to just one-third of its total size. Coleman just invented a hard cooler that can collapse in on itself like an accordion, shrink to one-third of its full size, and slot neatly onto a storage shelf.

862 views
Design

Google Maps and Apple Maps are making parking harder than it has to be

Navigation apps all have a blind spot when it comes to parking. New research shows that they could make finding a spot so much easier and less stressful, shaving precious minutes off travel time. It’s a familiar frustration for car owners: Before heading to a meeting downtown, you open a navigation...

1143 views
Design

The real reason Silicon Valley’s architecture is so boring

A debate about Silicon Valley’s suburban architecture is a reminder that the world’s economic engine has been shaped by TK Never in human history has there been a greater concentration of wealth than in Silicon Valley. The three most valuable corporations in the world have their headquarters in the...

1033 views
Design

Forget KPIs: Vibes, community, and culture are how to build a brand in 2026

Leaning into your community and who your consumers already are will help you develop the best messaging. Gone are the days when marketers can think in five- or 10-year plans. These days, it’s about tomorrow, not the next 16 months, because culture and what captures consumers’ attention is cha...

875 views
Design

Quince copied its way to a $10 billion empire. Now it’s looking for a new story

The dupe-culture darling just raised $500 million. I ask its first head of brand and narrative how she’s positioning the brand for hyper growth. There’s a $298 midi dress on Reformation’s website with delicate lace details and a button front that allows you to show some leg—it’s t...

1139 views

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